Food truck menu pricing calculator
Suggested menu price from plate cost, target food-cost %, and a clean rounding rule.
Reviewed by Editorial Team
Inputs
Suggested menu price
$11.00
Try $10.95. Charm-pricing endings (.95 / .99) lift perceived value at no real margin cost (Source: FSR Magazine 2024 consumer pricing studies).
Base cost
$2.95
Gross margin
$8.05
73.2%
Prime cost
55%
| Target food cost % | Suggested price | Implied gross margin $ |
|---|---|---|
| 25% | $13.25 | $10.30 |
| 30% | $11.00 | $8.05 |
| 35% | $9.50 | $6.55 |
Sources: Food Truck Empire 2024 pricing benchmarks; FSR Magazine 2024 mobile-foodservice operating ratios; ServSafe / Bizfluent foodservice prime-cost guidance.